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People
The Brand Guru
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April B. Whitlock
Director, Brand Management Because a brand is more than just a logo and someone has to pound that into our heads over and over again. In Her Own Words: As a Charlotte-area native, Carolina Pad seems to have always been in my blood. When I was a kindergartener, I practiced my letters and numbers on Fat Boy filler notebook paper (an old Carolina Pad brand). When my daughter started school last year, she chose the pink-flower print, one-subject notebook from the Kendall Kollection. It’s pretty incredible for me to be able to connect these emotional milestones with the work I do.
April’s Favorite Product: The eight-pocket folder notebooks -- Hot Chocolate for volunteer work, Simply Chic for church information, and Eye Candy for personal stuff. These stylish and functional organizational tools are perfect for April. Now, she can keep pace with her busy life at home and work.
More About April: April joined the team in November 2008 to develop and promote the company’s brand portfolio. Prior to that, she was senior vice president of marketing for Mom Corps, focusing on business and brand development. April also spent seven years at LendingTree, helping to build the company’s 200-strong lender network.
April serves on the boards of Dress for Success Charlotte, the Charlotte Mecklenburg School System’s Academic Internship Program, and the Dilworth United Methodist Weekday School. She is a graduate of Duke University, where she earned her bachelor of arts degree in public policy and political science. |