What Makes Carolina Pad Different?
A Strategic Approach
Carolina Pad's mission is to make everyday products extraordinary. Our fashion school and office products are quickly becoming the products of choice for retailers across the world. Read about Carolina Pad's mission and values.
Research-Driven Product Development
What makes Carolina Pad products so successful? A systematic approach to identifying market opportunities and analyzing research, global trends, and point-of-sale data. This knowledge, combined with business and product development savvy, leads to brands with significant consumer acceptance and satisfaction. Learn more about Carolina Pad brands.
Consumer-driven product development is the foundation of the Carolina Pad process. The keys to the Carolina Pad success story is our ability to:
- Listen to consumers and understand their attitudes, behaviors, and buying motivations.
- Gather qualitative and quantitative data – from surveys, one-on-one interviews, and focus groups.
- Use trend research to help guide the product development process.
- Put together a talented creative team whose trend knowledge, vision, and intense dedication and passion result in designs that delight and inspire consumers worldwide. (Learn more about the Carolina Pad Design Team).
- Translate consumer preferences into leading products.
Traditional – this consumer is self assured and thoughtful. Tradition is important as is maintaining a conservative, yet stylish look
Feminine - this consumer adores pretty things and relishes being a woman.
Trendy – this consumer considers herself un-definable. She lives life on the edge and is always on the lookout for something to make her stand out in a crowd.