Carolina Pad

CHARLOTTE, NC – November 18, 2008 – Carolina Pad, a leading supplier of fashion school and office products, appointed April B. Whitlock as Director of Brand Management, a newly created position at the company. Whitlock, a marketing veteran with more than 17 years experience, will work directly with Carolina Pad’s Marketing, Sales and Creative teams to shape the brand identities for all products.
Most recently, Whitlock was responsible for developing the national brand and marketing strategy for start-up Mom Corps after launching its Charlotte office in 2006. Whitlock’s accomplishments also include a seven-and-a-half-year stint at LendingTree, where she led the business-to-business marketing efforts for the Lender Exchange.

We're thrilled to have April on board to lead our branding efforts," said Carolina Pad Vice President of Marketing Kathryn Thompson. "April’s entrepreneurial background and innovative ideas will make an immediate impact on our brand strategy and corporate message."
Earlier this year, Whitlock was honored by the Charlotte Business Journal as one of its “40 Under 40” business professionals. She is also a member of the Board of Directors for both Dress for Success Charlotte and the Metropolitan Business & Professional Women

A graduate of Duke University, Whitlock resides in Charlotte with her husband and two children.

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Carolina Pad is a leading supplier of fashion school and office products. Headquartered in Charlotte, North Carolina, with offices in Hong Kong and Shanghai, Carolina Pad is one of the fastest growing stationery companies in the world. Its school, office, and arts and crafts products can be found at mass merchant, office supply, grocery, and drug stores. Carolina Pad 's portfolio of brands include JACK!E™ by signature designer Jacqueline Savage McFee, Notebound®, u:create™, and Ghostline®. Learn more about Carolina Pad at www.carolinapad.com.